Marketing is nothing more than a process of attracting the right prospects to your business and then turning them into paying customers. You can turn your paying customers into recurring customers with list building. There are many ways to achieve list building, but we are going to focus on what to do with that list once you have it.
There’s merely no use in creating a pool of very qualified prospects for your products and services using the list building techniques we’ve touched on, and then have nothing to do with them when they come to your website.
This happens a lot, since most online business owners forget the fact that once you have a prospect coming to you for info about your products and services, they become disordered and neglectful in following up with ongoing messages: The very messages that go a long way to help form the most important asset in marketing: relationships.
It’s pretty remarkable how many people just do not follow-up on prospects who would then turn into customers. One-shot attraction methods seem to be the rage. It seems that the attitude of those who are not yet smart enough to realize that in order to win a prospect’s mind and heart, one needs more than an opt-in method of list building.
List Building: There needs to be a continuous conversation, an ongoing channel of communication.
An ongoing commitment to the marketing process that says building relationships is what matters most. And, in order to build those relationships, regular communication is a must. So you take your list building techniques and turn them into list communication techniques.
And, with the Internet, constructing a relationship is made easy as there’s no better way to do this than via email. However, just because email is free, that doesn’t mean your prospects will open it. They will, though, if your communications are interesting, exciting, and deliver real perceived value.If you do it correctly, your prospects will look forward to getting your emails. In fact, for many of your clients, your emails can be the highpoint of their day, week, or month, and if you miss a day, they can get very upset!I know this to be true for a number of entrepreneurs in very dissimilar markets.
The thing to comprehend is this:
However much you are communicating with your clients now, there is more than a lot of room for more communication and relationship building.
When you recognize that each prospect is exclusively positioned in terms of their buying and purchasing sequence, you’ll understand that your continuous communication and interaction will cause a deliberate compounding result: week after week, month after month, which will soon create a snowball effect in revenue and profits for your business.
It’s spot-on when you hear that the real goldmine in business lies within your customer database. That will only occur when you take the essential time and persistence to build that all imperative relationship. Think about it: if you were to go on a romantic date with somebody you hadn’t formerly met, do you think you’re better off talking over candlelight, sharing a glass of wine, and being inquisitive and interested, as opposed to trying to get a rather large sloppy smooch straight on.
List Building: I think you get the point
Relationship-building really is the key to explosive business growth. Each time you get a qualified prospect, do what you can to create a spectacular relationship, which will ultimately lead to multiple rewards from that well-cared-for prospect.
The principal relationship builder you can have is a Newsletter, E-Zine, Bulletin, Blog or other Customer-Focused Publication. There’s nothing more you can do to grow your list of prospects than writing an e-zine, blog, bulletin or electronic newsletter, which you send on a regular basis.
We all need motives for doing things. You need to give reasons for prospects to frequently stay in conversation with you. There’s purely no compelling reason for a prospect to sign up to your website and stay with you, when you do nothing more than take their name and email address.
List Building: A newsletter, bulletin, blog or e-zine creates a continual conversation.
It guarantees there’s a freshness and vitality to the relationship. Not only that, but it keeps you, the owner of your business, unremittingly on the pulse of your marketplace. You see, there’s nothing worse than not having answer to your prospect’s ongoing request that asks “what’s new?” Your publication gives solutions to that question on a regular basis.
So, how do you build a newsletter, blog, e-zine, or bulletin? Well, regardless of what format you use to keep in touch with your prospects and customers, you should understand that they all require writing contribution. No, you don’t need to be a Hemingway or a Stephen King in order to transcribe your publication. What you do need to do, nonetheless, is have a simple way with words. A humble way of writing like people talk, like the way your prospects and customers talk.
And so then, what format should you use when creating your e-zine, newsletter or blog? Well, as it’s your own communication instrument, it’s your choice how you want it to look. It’s your personality in it, and you have control of the reins. What you ideally should incorporate are items, tidbits, and morsels of info that are valued by your audience. It doesn’t have to be pages and pages in length.
How should you decide what your publication should look like? Well, as it’s purely a personal thing, take a look at the kinds of newsletters, blogs, publications, e-zines, etc. that you currently subscribed to and read. Then, note what you like about them. With those notes by your side, you’ll have in your possession all the ingredients that you have said are what you find appealing. Thus, the simple thing would be to replicate it in your own publication!
Now, the most important thing that many business owners don’t do is to regularly send their communication. It’s astounding to see that even though it’s the most effective thing to do, most don’t do it.
Weekly is great; every 2 weeks is fine; monthly is pushing it; every sixth months is a disaster.
Of course, lack of time appears to be a big reason why the publication doesn’t get written and sent. Nevertheless, once we appreciate and understand that keeping in regular touch with prospects and customers is essential to the long term residual profits, the issue of not having sufficient time will never come up again as a reason for not completing your customer and prospect retaining tool. For it is the biggest reason a prospect or customer will stay on your business radar.
Looking to build your list? Take a look at my post 5 tested and proven ways to build your subscriber list.